Tin serving tray featuring The Consumers Brewing Company in New Orleans, LA. Pre-Pro era, circa 1905-1910Details
This is a very rare self-framed tin sign designed to look like the end of a wooden beer barrel from the Wm. J. Lemp Brewing Company in St. Louis, MO. This sign has a design of their “Extra Pale” beer bottle label inserted into the design of the tin sign. The sign is concave similar to a shape of a beer barrel. This particular sign is from around 1900.
The Lemp Brewery was ahead of its time in the mid-1800’s when the company established itself in St. Louis, Missouri. It was the first brewery to use refrigerated train cars and their own railroad line to ship products nationwide. William J. Lemp took over the brewery from his father John Adam Lemp, and both helped grow the company to be successful. By the late 1800’s, it was one of the top 20 largest breweries in America and its Falstaff beer was more popular than ever.
Self-framed tin signs are highly sought after by collectors because of their bright colors and striking lithography. Tin signs went through a lithographic process, a printing method that started in the early 1800’s. The lithographic process was made easy with the invention of the lithographic offset press. The process printed one color for each run through the press. Accordingly, each color required a new printing plate for the individual color application. So the more colors on the tin, the longer and more complicated it was to produce the item.
In order to make a self-framed tin sign, the lithographed artwork process was applied to one piece of sheet metal. The main image was printed in the center and the simulated frame was printed on the same piece of metal. The entire metal was put into a machine in order to bend it to the sign’s finished shape.