Featured is a beautiful pre-prohibition era brewery tray from the Wieland Brewery which was in San Francisco, California. This pre pro tray features their Extra Pale Lager style of beer, with a beautiful warrior princess like image gracing the center alongside a bear. Wieland’s often used Native American images in their advertising, so this is…Details
This is an early goat featured lithgraphic poster from the Joseph Schlitz Brewing Company based in Milwaukee, Wisconsin. Many pre-pro era breweries featured a goat image in their Bock beer advertising, and for whatever reason, early bock beer posters often called themselves buck beer. Was their a taste difference between a bock and a buck beer? I am guessing there might have been, however, both used a goat. So perhaps one of the readers will know the exact rationale for a goat for both styles of beer. Typically when you see a Buck beer advertisement, it is from the late 1800’s to about 1900 when you would see bock beer advertising much more often, and the term buck basically disappeared from early advertising products.