Jic Jac Celluloid over Cardboard Button Sign 1950

Jic Jac Soda Celluloid over Cardboard Button Sign 1950

This is a Jic Jac soda button sign made out of celluloid over cardboard. Jic Jac is a vintage soda brand that was manufactured by the Jic Jac Company of St. Louis, Missouri starting in the 1950′s. They produced multiple soda flavors through the mid-1970′s. This sign was manufactured by The Phila. Badge Co., Inc. Phila. Pa. Made In USA.

At the time, Jic Jac had well-known advertising slogans such as “Just say Jic Jac” and “Pick a Pack of Jic Jac”.  Jic Jac was a popular regional soda that was successful in the U.S.  but eventually lost out to larger soda brands.