This is a rare advertising sign for “Old Scenter Rye” whiskey made by H. L. Griesedieck & Company based in St. Louis, MO., 1898. This sign is the first one of its kind known to exist and was made by the Philadelphia Novelty Advertising Co. The country image in the sign ties the hunting dogs use of their “scent” with the name of the whiskey, Old Scenter Rye. Griesedieck used these dogs as their mascot character in much of their advertising. Saloon patrons had a hard time pronouncing the Griesedieck brand when ordering one of their whiskey or beer products. In spite of that, the Griesedieck family business became a dynasty throughout the Midwest.