Here’s an amazing reverse on glass sign for the General Arthur brand of ten cents cigars. Look closely, and you might recognize the image of the man, it is President Chester Arthur, 21st President of the United States. Using historical or well known political figures to help sell products was a practice alive and well…Details
The Baxter Cigar brand certainly played their Drum Cigar brand well, as they created a advertising slogan saying they beat all. What a better connotation of beating your competitors with a drum? Certainly some early Madison Avenue Marketer developed the campaign which made sense. However, the Baxter Drum Brand is no longer with us. But their advertising lives on for us with great signage like the one shown.