Shown is a beautiful tin sign from the brewers of Budweiser, Anheuser-Busch, featuring their prohibition era drink called Bevo. This sign comes in a couple of varieties, one featuring a 5 cent slogan, and this one which does not include the bottle price on the piece. Anheuser Busch survived through the dark days of prohibition…Details
Here are four early cardboard hanging signs advertising Budweiser Beer, Malt Syrup, Grape Bouquet, and AB’s Ginger Ale, all from just before the Prohibition time period, circa 1915. Anheuser-Busch was very proactive in preparing for the potential implementation of prohibition, and started selling products besides beer in order to survive. 3 of the 4 signs here were all developed for that very purpose, and allowed the company to stay in business during the 13 years prohibition lasted. The largest selling product AB made during this time period was Bevo, another non-alcoholic cereal beverage.