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Featured is a stunning reverse on glass sign from the D. G. Yuengling Brewery which is based in the small town of Pottsville, Pennsylvania. This sign advertises their original name, the Eagle Brewery. The sign also proudly boasts their various styles of beer, Ales, Porter, and Extra Fine Lager beer. The frame is a gilded…
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Antique advertising collectors have many categories of advertising items which they tend to prefer over other types of items. This Schmidt’s Beer lighted bullet style sign is one of those categories where modern collectors try to find any design they can. These early lights were very popular with companies in the mid to late 1930’s,…
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I have always loved the E. Tosetti Brewery’s use of an eagle image hovering over a wooden beer barrel. This classic image can be found on many early stoneware drinking steins or lidded mugs from the iconic Chicago brewery. The Tosetti Breweries Steins can be found in several shapes and sizes. Each one is easily…
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One of my favorite pre-prohibition era advertising pieces is the beautiful Bohemian Beer charger from the Buffalo Brewing Company in Sacramento, CA. This metal charger incorporates an unusual greenish blue two-tone color combination which was not often used in early advertising promotional items. The tray is pretty devoid of an advertising slogan, other than to…
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I have always enjoyed the color and beautiful graphics from this century old pre-prohibition era serving tray put out by the Hudson County Brewing Company in West Hoboken, N.J. In the shadow of New York City, and with the major competition from Gottfried Krueger in Newark, George Ehret in NYC, and others, the Hudson County…
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What a great image on this serving tray from the Lembeck & Betz Eagle Brewing Company in Jersey City, N.J.! I love the elf characters flying on an airship or dirigible and are delivering beer to their thirsty customer base. The tray has a slogan on the side which says “The Beer That Makes…
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The Mathie Brewing Company use of a giant beer bottle exaggeration in their company sponsored horse drawn delivery wagon is an interesting serving tray. Why did the brewery use an exaggeration to help promote their product? While I do not recall other serving tray’s using exaggerated fruit or beverages in their image, the use of…
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I have always been fascinated by the sheer number of pre-prohibition breweries which incorporated an eagle into their advertising pieces. This particular sign from the Dotterweich Brewing Company uses both an eagle and a wooden beer barrel in their logo, which surprisingly was used by quite a few breweries of this era. Why an eagle? …
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Recently I was fortunate to have been able to acquire the metal Klausmann Brewery beer corner sign featured on the left side in this photograph from a fellow pre-prohibition era breweriana collector. While I owned the Anheuser-Busch sign first pictured on the right, I was very interested in pairing the two similar designed signs, particularly…
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I find this complimentary serving tray from the Chattanooga, TN Brewing Company to be very interesting. I do not recall seeing other advertising trays which clearly detail a large part of the United States in their advertising. I suspect the Chattanooga Brewery and the city was small enough that they wanted to ensure their customers…
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