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One of my favorite pre-prohibition era advertising pieces is the beautiful Bohemian Beer charger from the Buffalo Brewing Company in Sacramento, CA. This metal charger incorporates an unusual greenish blue two-tone color combination which was not often used in early advertising promotional items. The tray is pretty devoid of an advertising slogan, other than to…
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I have always enjoyed the color and beautiful graphics from this century old pre-prohibition era serving tray put out by the Hudson County Brewing Company in West Hoboken, N.J. In the shadow of New York City, and with the major competition from Gottfried Krueger in Newark, George Ehret in NYC, and others, the Hudson County…
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What a great image on this serving tray from the Lembeck & Betz Eagle Brewing Company in Jersey City, N.J.! I love the elf characters flying on an airship or dirigible and are delivering beer to their thirsty customer base. The tray has a slogan on the side which says “The Beer That Makes…
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The Mathie Brewing Company use of a giant beer bottle exaggeration in their company sponsored horse drawn delivery wagon is an interesting serving tray. Why did the brewery use an exaggeration to help promote their product? While I do not recall other serving tray’s using exaggerated fruit or beverages in their image, the use of…
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I have always been fascinated by the sheer number of pre-prohibition breweries which incorporated an eagle into their advertising pieces. This particular sign from the Dotterweich Brewing Company uses both an eagle and a wooden beer barrel in their logo, which surprisingly was used by quite a few breweries of this era. Why an eagle? …
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Recently I was fortunate to have been able to acquire the metal Klausmann Brewery beer corner sign featured on the left side in this photograph from a fellow pre-prohibition era breweriana collector. While I owned the Anheuser-Busch sign first pictured on the right, I was very interested in pairing the two similar designed signs, particularly…
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I find this complimentary serving tray from the Chattanooga, TN Brewing Company to be very interesting. I do not recall seeing other advertising trays which clearly detail a large part of the United States in their advertising. I suspect the Chattanooga Brewery and the city was small enough that they wanted to ensure their customers…
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The Louis Hoster Brewing Company in Columbus, OH, opened in 1836 and became a household name and product by the 1900 era. The Hoster Brewery became one of the largest regional breweries in the Columbus area. This particular tray clearly documents the hustle and bustle activity of this particular brewery, and would lead the viewer…
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I love this particular brewery tray from The Lembeck and Betz Eagle Brewing Company because of the trays patriotic look. The bold illustration of an eagle and the claim calling themselves “The National Beverage” along with naming their beer “American Club Beer” simply exudes patriotism at its finest. I believe in a time of civil…
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I have always loved the image of King Gambrinus sitting on his throne with a beer in his hand while wearing his jewel filled crown. This particular porcelain sign is from the Columbus, Ohio Gambrinus Brewery Company and calls the brand a “Beer of Quality”. King Gambrinus was a mythological figure who was known for…
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