Knickerbocker Beer Cash Register Lighted Sign, Jacob Ruppert Brewery, New York, NY

The Jacob Ruppert Brewing Company from New York City produced this beautiful lighted cash register back bar sign around 1940.   The Knickerbocker brand was one of their best sellers and it was advertised as “New York’s Finest” beer.   Quite a bit of the Knickerbocker advertising pieces incorporates the colonial soldier as their primary logo, helping to easily differentiate the brand from others at the time this lighted sign was made.